Explore London66 Today

Travel through the streets of London in a classic Mini Cooper. Your knowledgeable driver will give you a tour of the sights that tell the story of London66.

Coming soon  

Conceived in the 1950s Cold War novels written by Ian Fleming, London based spy James Bond exploded onto the silver screen in the 1960s with girls, cars and gadgets to save the world. London66 will be hosting a series of James Bond themed events to explore the character of the fictional spy and his relationship with London.

Coming soon

Join us for a walk down the famous King's Road in Chelsea and discover why this road was at the centre of a cultural revolution in the 1960s and 70s. From miniskirts to mohican haircuts, the King's Road became an exciting catwalk for a public display of individual style and creativity that inspired a generation. Showcased in the outrageous shop window presentations and adorning the bodies of the fashion leaders that made the King's Road a place to see and be seen.

Book your place on a guided tour of the King's Road with a leading historian who will share his knowledge of the local history. 

 Explore the London66 secrets just like the In Crowd. Find the funky fashions and groovy music venues, past and present, that reflect the city's inspirational creative heritage.

In the summer of 1966, the 23 year old aspiring actress Sharon Tate took American TV talk show host Merv Griffin and his TV audience on a tour of London, stopping at Carnaby Street and the King's Road. Tate was in London filming The Fearless Vampire Killers, directed by Roman Polanski, for producer Martin Ransohoff. The previous year, Tate and Ransohoff had worked together on a horror film called Eye of the Devil, which starred David Hemmings. 1966 saw the release of Blow-Up, starring David Hemmings and directed by Michelangelo Antonioni. The film provided a look at 1960s London for a growing international audience. Everybody wanted to come to London and experience the city.   

In 1966, visionary film director Stanley Kubrick was in London while filming his outer space epic 2001:  A Space Odyssey at MGM British Studios in nearby Borehamwood. Meanwhile London's inner space was changing as the new Centre Point building joined the recently built Post Office Tower in transforming the London skyline. Dedicated followers of fashion played with flamboyant fabrics and raised London hemlines. Miniskirts were everywhere! The city was at the centre of the  innovative design revolution that was taking the world's pop culture by storm. The international jet set was attracted to London's nightlife and the opening of the London Playboy Club in 1966 was an indication that the smart money was pouring in, seeking to benefit from the city's "swinging" reputation and relaxed gambling attitudes. Other exclusive London nightclubs included Annabel's, Sybilla's, Scotch of St James and Club del Arethusa.

A younger audience flocked to clubs like Tiles and The Speakeasy around busy Oxford Street.

The soundtrack to London66 is a trans-Atlantic fusion of musical styles that collided in London in the work of Jimi Hendrix, Rolling Stones, James Brown and The Who to name a few...

In early 1966, the hot new Mod London group The Small Faces released their debut album which included a track called You Need Loving which was based on a Chicago Blues song called You Need Love written by Willie Dixon and performed by Muddy Waters, released in 1962. This later became the basis of Led Zeppelin's Whole Lotta Love released in 1969. The Rolling Stones and other bands had already started a trend for UK recording artists recreating American blues music with great success. In September 1966 a seasoned young blues guitarist called Jimi Hendrix arrived in London for the first time and later that same day played an impromptu gig at the Scotch of St James in Masons Yard.